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 Broadband: How wide should the pipe be?
Investigating end-user constraints on data accessibility
by Fred Voorhorst (Manno, 2001)
Broadband, the next generation Internet is at our doorstep. Technical advances have created fast connections, so called pipes, with even the most remote location possible. Anywhere, you will have the information highway at your fingertips. But what will this new technology bring us? Will it improve the end-user experience?
Broadband is maturing from an experimental stage and becoming within reach of every consumer. Fibre technology is dominating the market, allowing for data delivery with near speed of light. Over the last years network operators have invested a lot in highspeed glass-fibre technology, even more than there is demand for. As a consequence the prices for high-speed connections have dropped and have become affordable for every consumer [1]. Broadband is truly getting out of the labs and into the market place.

A nice example of this is the success shown by the Fantastic Corporation, first in broad band data communciation. Despite the huge potential we were not able to push the ideas through.
Fantastic Corporation - First in Broadband data distribution
The type of connection determines the speed in which you can send and receive data. The connection is commonly referred to as 'pipe'. In particular, the dimension of the pipe determines the amount of data you have access to per time interval. There are two factors of the pipe influencing the transmission rate (see Figure), its lengths and its diameter. The longer the distance, the more time it takes to receive or distribute data. A large diameter allows for parallel transmission of data, increasing the amounts of data per time unit received
The influence of the pipe dimensions on the end-user experience is still unknown. Not surprisingly, technical advances are driving the broadband market, ignoring end-user experience. Contrary to technical aspects, the end-user experience never has been investigated.

This paper aims to systematically investigate and by doing so give insight into the effect of pipe dimensions on the end-user experience.
As the focus for broadband is the consumer market, the sizes of pipes used for the experiment reflect those that commonly are available for house appliances. The figure on the left shows the two extremes (taken are the 20 percentile and 80 percentile of dimensions found).

A prototype to control the information pick-up by end users was constructed. This prototype will be referred to as 'GLobal Information SenSitive Experience transducerS (from here on referred to as GLASSES©, see figures below).
Subjects were presented twelve different tasks, and asked to grade the page on a seven point scale running from highly interesting to extremely dull. Subjects were given as much time as they considered required. As stimuli a twelve web pages were selected ranging from full multi-media experience to a page with text only. The stimuli were presented in random order. Six subjects participated in the experiment.

All subjects were member of the Fantastic Corporation R&D department. After making participation to the experiment part of their MBO, subjects were found to participate willingly and voluntarily. An aside, using the MBO to motivate the participation in such experiments might be the only useful application for the still controversial MBO [2].

Stimuli and conditions were randomized for each subject. Measured were the grading of the web pages and the amount of time used viewing the page.
Pipe dimensions were found to have most effect with multimedia content (Figure right).

Pipe dimensions were found to be an important factor on the time usage (see Figure far right), both for the multimedia and the text only situation.
For text only pages only a small effect was found if the differences between conditions are extreme (a small and long pipe verses a short and wide one). For the grading of the pages, the best condition was found to be a short and wide pipe. Pipe dimensions were found to be an important factor on the time usage (see Figure far right), both for the multimedia and the text only situation. A short and wide pipe results in significantly shorter time usage compared to a long and narrow pipe. No differences were found between a long but wide pipe and a short but narrow
During the experiment it was noticed that with narrow pipes end-users start to compensate the reduced information flow by active exploration, by making head movements. It is known that information pick-up closely relates to possibilities of action [5].

Based on our observation it is believed that there is room for improving network and web technology by linking the behavior of the user to the data transport. Further research will focus on how active exploration of the end-user can compensate for the dimensions of the pipe.

Further investigations will also focus on data filtering by using semi transparent reception, the so-called Partially OccLuding trAnsmission pROtocolair Information Device (also known as POLAROID, see Figure above). However, as the results of the experiment show, to reduce data access, one could also use a longer and/or narrower pipe.

In sum, despite its slow roll-out [e.g. 1] broadband shows potential, and may have an extremely interesting and promising future, provided technical constraints are investigated and developed taking into consideration end-user needs.
References
[1] Karlin Lillington (2001) A ninety billion dollar mistake In: The Guardian. August 23, 2001
[2] Milkovich & Wigdor (1992) Pay for performance, National Academy of Sciences, Washington DC.
[3] D. N. Adams. (1982) Life, the Universe and Everything. Pan Books
[4] D. N. Adams (1986) Mostly harmless (the fifth part of the hitch hiker's guide trilogy). Pan Books
[5] Gibson, J.J. (1979) An ecological approach to visual perception. Lawrence Earlbaum Associates, London
Final comments
Reverse Engineering - Please read [4] for an in-depth understanding of the implementation and possible application of reverse-engineering techniques.
Bistromatic - As Douglas Adams [3] describes, Bistromatics is a novel approach to mathematics based on new insights that, similar to the fact that time depends on people's movements through space, the value of numbers depends on people's movements through Bistros. For an in-depth understanding of Bistromatics and an overview of the non-absolute numbers, please read [3] and preferably his entire work.
Disclaimer: Ideas and opinions presented in this paper are personal and do not reflect those of The Fantastic Corporation.
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